Our Data
Two of the UK’s leading email data specialists, Mdeg and esbconnect, have joined forces to create something unprecedented: the largest independent deterministic data provider.
Together, we’re revolutionising ID resolution and audience targeting with combined datasets that deliver results no one else can match.
In the numbers
64m+
Opted-in HEM’s combined with IP’s
440+
Data attibributes including email behaviour, demographics, household & proximity
45+
Distribution platforms for our data
Deterministic, Compliant & scaled
Deterministic signal to bolster your graphs & targeting strategies
ideo delivers the UK’s first fully GDPR-compliant HEM-IP identity graph.
As third-party cookies and mobile identifiers vanish, we strengthen your targeting with reliable, privacy-first solutions that support cookie, MAID, and other ID-based graphs.
Our HEM-based audience segments power precise targeting across paid social and programmatic platforms.
What is ideo?
ideo is the largest independent deterministic data set in the UK, combining the opted-in email-first data assets of Mdeg and esbconnect. It powers smarter marketing via ID resolution, CRM enrichment, and precise audience targeting.
What makes ideo unique?
Its unmatched scale, accuracy, and deterministic reach using the email as the primary ID. This is underpinned by engagement data collected from over 1 billion emails sent per year and 440+ verified data attributes tied to email identities. Simply put, a marketing data set powered by email ID’s and email engagement.
What data does ideo provide?
ideo provides hashed email addresses (HEMs) tied to IP addresses, device data and ~440 other data attributes including demographics, email behavioural intent, and household data.
Who are the partners behind ideo?
ideo is a data partnership between MDEG and esbconnect, two leading lights in the UK email data and services space.Their partnership brings their two large-scale email data sets together to create the largest independent deterministic data set in the UK.
Is the data GDPR compliant?
Yes, both mdeg and esbconnect, as standalone businesses, have prided themselves on on both compliance and consumer choice at the core of their propositions. This continues under ideo. For more information on the full data due diligence pack and privacy controls please contact the team on data (at) ideodigital (dot) co (dot) uk .
How is this data delivered?
The data can be accessed via API, log file delivery, pre-packaged segments or custom segments.